T O R O N T O · L U X U R Y W E D D I N G P L A N N I N G & D E S I G N
Where Every Detail
Tells Your Story.
A N E L E V A T E D, D E S I G N - F O R W A R D A P P R O A C H
Thoughtfully
planned, beautifully
designed weddings
for couples who
notice the little things.
Swoon Events is a full-service wedding planning and design firm
based in Toronto, creating celebrations that feel unmistakably yours.
We believe the most memorable days are built on the smallest details
— the ones felt long before they’re ever seen. From the first
conversation to the final toast, we hold every moment with intention, warmth, and an obsessive eye for beauty.
H O W W E B R I N G I T T O L I F E
Services tailored
to your celebration
Planning your wedding should feel exciting, not overwhelming. At Swoon Events we focus on creating weddings that feel personal, intentional and effortlessly executed. Whether you’re dreaming from a blank page or simply need a steady hand for the final stretch, there’s a place to begin.
Full Wedding Planning & Design
Our signature, end-to-end experience.
We shape the vision, curate the team, and design every detail — so the day unfolds exactly as imagined, and you simply arrive.
H O W W E B R I N G I T T O L I F E
01. H O W W E B R I N G I T T O L I F E
02. H O W W E B R I N G I T T O L I F E
Custom Wedding Planning
A flexible partnership for couples already underway. We step in where you need us most, bringing structure, sourcing, and seasoned guidance to the pieces that matter.
03. H O W W E B R I N G I T T O L I F E
Wedding Management
For the planner at heart. We take the reins in the final weeks — refining the logistics, timelines, and every moving part — so you can be fully present on the day.
Kaylie & Mike
- Private Estate
Tamar & Jacob
- Venue
P O R T F O L I O
200+ Love Stories
and Counting
A glimpse into the celebrations we’ve had the honour of bringing to life.
Orli & Dan
- Venue
Romy & Dylan
- Venue
Shauna & Michel
- Venue
Angela & Dan
- Venue
"What truly sets Alana apart is who she is. She's not just a wedding planner, but also a best friend, therapist, and calm presence all rolled into one"
“Choosing Alana and Swoon Events was the single best decision we made in the entire planning process. If you want a wedding that is both beautiful and expertly executed then run, don’t walk, to book Alana!”
- HADAS & ALEX
"Alana helped us create
the wedding of our dreams!"
“She’s kind, thoughtful and patient. She’s responsive, organized and creative. She listens carefully to bring your vision to life. She coordinated the creation of a wedding venue at the private property for over 300 people, and she executed seamlessly. We are so appreciative of all of her hard work and could not recommend her enough!!”
- KAYLIE & MIKE
“Over the many months of planning, Alana became so much more than our wedding planner, she felt like a close friend”
“She listened so carefully to our vision and brought it to life with creativity, thoughtfulness, and attention to every little detail. I felt so cared for, supported, and special. Everything went absolutely perfectly, and I didn't have to worry about a single thing.”
- ROMY & DYLAN
At the heart of what we do is how we care for our couples—taking the time to understand your vision and thoughtfully bring it to life through design that is deeply personal and beautifully composed.
We artfully pull together every element of your day, creating a celebration defined by beauty, intention, and refined detail.
MEET ALANA,
“What matters most to me is taking the time to truly understand my couples—how they want their wedding to feel, what matters to them, and where they need the most support.”
“I’ve been planning weddings and events for over 12 years, working with incredible vendors to create celebrations that feel thoughtful, seamless, and deeply personal. My goal is always the same: to create a calm, organized planning experience and a wedding day where you feel completely taken care of. Many of my couples say the best part of working together is feeling supported, understood, and able to actually enjoy the process.”
