L U X U R Y W E D D I N G P L A N N I N G & D E S I G N
Where Every Detail
Tells Your Story.
A N E L E V A T E D, D E S I G N - F O R W A R D A P P R O A C H
Thoughtfully
planned, beautifully
designed weddings
for couples who
notice the little things.
Swoon Events is a full-service wedding planning and design firm
based in Toronto, creating celebrations that feel unmistakably yours.
We believe the most memorable days are built on the smallest details
— the ones felt long before they’re ever seen.
From the first conversation to the final toast, we hold every moment with intention, warmth, and an obsessive eye for beauty.
H O W W E B R I N G I T T O L I F E
Services tailored
to your celebration
Planning your wedding should feel exciting, not overwhelming. At Swoon Events we focus on creating weddings that feel personal, intentional and effortlessly executed. Whether you’re dreaming from a blank page or simply need a steady hand for the final stretch, there’s a place to begin.
Full Wedding Planning & Design
Our signature, end-to-end experience.
We shape the vision, curate the team, and design every detail — so the day unfolds exactly as imagined, and you simply arrive.
H O W W E B R I N G I T T O L I F E
01. H O W W E B R I N G I T T O L I F E
02. H O W W E B R I N G I T T O L I F E
Custom Wedding Planning
A flexible partnership for couples already underway. We step in where you need us most, bringing structure, sourcing, and seasoned guidance to the pieces that matter.
03. H O W W E B R I N G I T T O L I F E
Wedding Management
For the planner at heart. We take the reins in the final weeks — refining the logistics, timelines, and every moving part — so you can be fully present on the day.
Kaylie & Mike
- Private Estate
Angela & Dan
- Venue
P O R T F O L I O
200+ Love Stories
and Counting
A glimpse into the celebrations we’ve had the honour of bringing to life.
Orli & Dan
- Venue
Shauna & Michel
- Venue
Marlee & Max
- Venue
Tamar & Jacob
- Venue
W H Y S W O O N
It’s our 12+ years of experience
in wedding planning & design
that sets us apart.
L O V E N O T E S
”
Choosing Swoon Events was the single best decision we made in the entire planning process.
— Hadas & Alex
M E E T T H E P L A N N E R S
The Team Behind
Every Perfect Day
A devoted studio — endlessly detail-obsessed, and entirely in your corner.
Alana founded Swoon Events on a simple belief: that a wedding should feel like the truest version of the couple it celebrates.
She leads every design with precision and an unmistakable point of view.
Alana brings bold vision, infectious energy, and a genuine love for her couples—often becoming friends long after the celebration ends.
Alana Klein
O W N E R & C R E A T I V E D I R E C T O R
Riley Wilson
L E A D P L A N N E R
Rachael Irwin
L E A D P L A N N E R
Riley is meticulous with timelines, passionate about design, and always one step ahead, she ensures every detail is handled with care and precision.
Known for her warm and supportive nature, Riley keeps couples feeling relaxed, present, and fully able to enjoy every moment of their celebration.
Rachael brings a designer’s eye and an unflappable grace to every celebration.
She makes the complex feel calm, considered, and entirely in hand.
Rachael oversees every detail with confidence, ensuring each celebration feels polished, intentional, and effortlessly brought to life.
Let’s Start Planning Your Day
We take on a limited number of weddings each year, so every couple receives our full heart and attention.
If our story resonates with yours, we’d love to hear from you.
