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Swoon Events is a full service event planning company in Toronto. We specialize in weddings, but love all events from social to corporate and beyond. At Swoon we design and execute beautiful events, and create personal experiences. Getting to know our clients’ wants and needs is so important to us. You can count on Swoon to be calm, hands-on and professional throughout your planning process. We know the ultimate goal is to deliver an event that goes above and beyond your expectations.

We work with some of Toronto’s most reputable vendors, to ensure your event is executed flawlessly. We are hopeless romantics who truly want the best for you – from finding the perfect vendors, coming up with unique and creative ideas, to styling and designing the perfect event – we are with you every step of the way to allow you to truly enjoy the planning process.

We can be seen in the pages of Wedluxe and Elegant Wedding Magazine, and we’ve had numerous features on acclaimed wedding blogs such as Style Me Pretty & Wedding Chicks. We love what we do and would be thrilled to show you. Contact us today to get started!

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Wedding Planning Services

Weddings are our specialty! We have many years of experience, from planning intimate weddings of 50 guests, to extravagant affairs of over 500. Wherever you are in the planning process, Swoon has options for you. Our services are completely customizable and tailored to your needs. We can work with you from the beginning, or jump in at any phase of planning. Our fees are determined based on level of service chosen, size of wedding, and location. Take a look at our services below to see how we can help you!

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Full Wedding Planning & Design

This package will take a huge weight off your shoulders as we guide and advise you through the entire planning process. It is perfect for the busy couple or for those planning from afar. We help you find your dream venue, create a stunning décor scheme, then handle the hiring, negotiation and management of all your vendors. From budget management and tracking payments to a personalized planning schedule, our Full Service Planning package has all the help you need to make wedding planning manageable and enjoyable. It also includes all the perks of our Wedding Management package.

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Custom Wedding Planning

This package was created for couples that do not require full planning or who are already partway through the planning process. We still guide you through the planning process and answer any questions along the way. We evaluate the areas you need the most help with and custom-create this package for you. We will then be hands-on in those specified areas. Typically this includes event design and any other areas you feel we can assist with. It also includes all the perks of our Wedding Management package.

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Wedding Management

This package is perfect for couples that already have the plans in place, but want help from a professional coordinator in the weeks leading up to the wedding, so they can actually enjoy their wedding day! We begin 8 weeks prior to your wedding to mange the details from that point forward. We will have a meeting and site visit at your venue, review your plans and ask any outstanding questions. We confirm logistics and timing with all your vendors, create and distribute a detailed wedding day timeline, facilitate your rehearsal and be there to manage your day from start to finish.

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Consultation Services

Wherever you might be in the planning process, our consulting services will provide you with professional assistance when you need it. This service has become increasingly popular for couples planning intimate events. Whether you are looking for full planning on a short timeline for a micro wedding, or looking for vendor referrals, theme design, timeline assistance, we can provide you with all the information you need. This service can be added to our Wedding Management package or used à la carte, and is charged on an hourly basis.

Social and Corporate Planning Services

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Social Event Planning

We love designing and styling beautiful parties and coming up with unique and creative ideas to wow your guests. We will help you find the right venue, recommend the right vendors, and handle every detail to execute a flawless event. We plan, design and coordinate social events like Bar and Bat Mitzvahs, Engagement Proposals and Parties, Anniversaries, Showers, Birthdays, and Parties of all kinds.

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Corporate Event Planning

We can help plan and execute any corporate events like Golf Tournaments, Launch Parties, Holiday and Cocktail Parties, Galas, and more. We can manage all details like décor, catering, transportation and accommodations. We work with some of Toronto’s best vendors to help bring your party to life and help your brand reach its goals.

The Planners

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Alana Klein
Owner & Lead Event Planner

Alana Klein is the founder of Swoon Events. She has many years of experience planning events, and is certified by The Wedding Planners Institute of Canada. Swoon was founded out of Alana’s desire to help clients plan the perfect event, and she is passionate and committed to giving her clients 110%. Her flair for design, combined with her logistics management and day-of execution skills, has allowed her to continuously earn the praise of her clients. A lot of her clients end up friends for long after the event is over! When she’s not planning events, Alana loves to travel and spend time with her husband, Mark, and their adorable puppy, Mokey.

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Sara Lombardi
Senior Event Planner

Sara Lombardi has been part of the Swoon Events team for a number of years. She displays a dedicated work ethic that has made her an invaluable event planner. She loves organization, and is a master of checking final details. You may find her sewing on buttons or bustling a dress, whatever the task, Sara is on it! What clients love most about her is her calming personality and can-do attitude. From seamless coordination to mastering very challenging situations, we can always count on Sara to handle it all in stride. In her personal time, Sara loves practicing hot yoga, and hanging out with her husband Mark, and their kitty, Oreo.


Say Hello. We can't wait to hear from you!

Love what you see here and on Instagram? Send us a message or give us a call. We’d love to know more about you and your event, and would be happy to send you more information about the ways we can help you. We offer a complimentary meeting, which is always a great way for us to get to know each other better. We’ll treat you to a delicious beverage, and chat about your event. We want to connect with you and your loved one, and hear about your wants and wishes, and what’s most important to you. Our goal is to help you plan a celebration that is a true reflection of you!

Swoon Events

Toronto, ON
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